Almost Spa - Beauty Products
Boryung Pharmaceutical company bringing new products to US market. As part of their US based team (Four Kross USA), I was tasked with designing and overseeing development for an online e-commerce platform under the name of Almost Spa Beauty Products.
Refined E-Commerce Design
As the lead designer for the project it was important for me to stay in-line with our target customer and design a site that resonates with them. Utilizing both Axure Pro and Photoshop, I designed a refined e-commerce layout that shows sophistication and gives visitors the same product confidence as the major beauty brands. It was important to refine our product offering on the website in order to have a targeted message across the site which was done by reducing our total number of products to 5 total skincare products with 3 variants each. The upscale and elegant design gives the site an ageless design that is easy to navigate and product focused.
- DISCLAIMER -
Due to an NDA, the final beauty product pictures and descriptions have been removed/replaced to retain confidentiality .
Determining Our Target Customer
Due to the nature of our product, it was important for the team to establish a basic target customer to center our website design and ultimately our marketing campaign. Using Xtension persona generator, we determined that our ideal target customer was a on-the-go stay at home mom that cares about her appearance but is mindful of cost and time requirements.
